In 2010, in the midst of a tanking world economy, a survey of over 1500 CEO’s across 33 industries and 60 countries concluded the following:
“More than rigor, management discipline, integrity or even vision — successfully navigating an increasingly complex world will require creativity.”
Here’s the opening lines of the report:
ARMONK, NY, – 18 May 2010: According to a major new IBM survey of more than 1,500 Chief Executive Officers from 60 countries and 33 industries worldwide, chief executives believe that — more than rigor, management discipline, integrity or even vision — successfully navigating an increasingly complex world will require creativity.
Conducted through in-person interviews with senior leaders and consultants from IBM’s Global Business Services division, less than half of global CEOs believe their enterprises are adequately prepared to handle a highly volatile, increasingly complex business environment. CEOs are confronted with massive shifts – new government regulations, changes in global economic power centers, accelerated industry transformation, growing volumes of data, rapidly evolving customer preferences – that, according to the study, can be overcome by instilling “creativity” throughout an organization.
To check out the full report, check out IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success