This video, the first of a three part series that was first aired in 1999, ABC News spent some time with Palo Alto, California based IDEO, whose innovative approach to design and creativity lead them to be one of the top international product designers in all the world. In a five day challenge, ABC asks […]
Why is creativity the most important factor for success in times of crisis?
In 2010, in the midst of a tanking world economy, a survey of over 1500 CEO’s across 33 industries and 60 countries concluded the following: “More than rigor, management discipline, integrity or even vision — successfully navigating an increasingly complex world will require creativity.” Here’s the opening lines of the report: ARMONK, NY, – 18 […]